Yokohama Tire Corporation鈥檚 latest installment of its consumer education-focused video series 鈥� 鈥淭ire Tips鈥� 鈥� features an updated version of how to read a tire鈥檚 sidewall. The video, , is the seventh edition in the series that began in 2010.
鈥淯nderstanding the information on the sidewall of a tire is very important for selecting the appropriate replacement tire,鈥� said Fred Koplin, Yokohama director of marketing communications. 鈥淗owever, many consumers are not familiar with what the sidewall markings mean. By explaining them, the video educates viewers so they can more confidently make informed tire purchases.鈥�
Koplin said future Tire Tips videos will continue to provide suggestions to consumers on ways to get the most out of their tires.
Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company鈥檚 complete product line includes the all-new AVID Ascend庐 鈥� the first mass-market tire using Yokohama鈥檚 breakthrough orange oil technology 鈥� as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama鈥檚 extensive product line, visit www.yokohamatire.com.
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Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the 鈥淭ire Safety鈥� section at .
